Many small businesses struggle with the same problem: marketing their business. After you’ve completed the 4 basic marketing tasks for your business, it’s time to dive deeper into generating brand awareness.
SEO Tips for Small Businesses
As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.
SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords.
SEO 101: The Basics You Need to Know for 2017
Believe it or not, search engines are evolving and getting smarter as time goes on. Creepy right? For search engines, it's no longer just about keywords as they are beginning to understand user's intent when they are searching. Adjusting to this behavior could make all the difference for your business in the next year.