Mar

10

Media Relations, PR

Four Steps to Make Your Press Releases More Effective

Press releases can be a great way to get out information about your company, from announcing new products to celebrating successes, telling the world what you are up to is an important key to living outside the silo of your company.

We’ve put together four easy steps that can help any press release become more effective:

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Mar

02

Content Marketing, PR, Social Media

Top Three Reasons Why You Need a Social Media Plan

For most of us, when we use social media personally, we just post what’s on our mind and there’s no strategy to how or why we post. But when you are using social media for your business, having a plan can be a crucial key to success.

Here are three reasons why it’s important for your business to have a social media plan:

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Feb

25

Branding, Events, PR, Sports Business, Personal Branding

Four Ways the NFL Combine can Affect Player Brands

The NFL Combine is the talk of the league this week with more than 300 players descending upon Indianapolis to show their stuff for league officials and fans.

There’s a lot on the line for the players participating and their personal brand can either be enhanced or take a hit based on what happens.

Here are four ways potential NFL players’ brands can be impacted by the Combine:

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Feb

17

Media Relations, Media Training, PR

Four Quick Tips to Follow When Speaking to the Media

It can be really nerve-racking when you get a call from the local television station and they want to come out and do a story on you or your business.

To help calm those nerves, we have four quick tips to follow when the time comes to step in front of the camera.

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Feb

10

Content Marketing, PR

Five Keys to an Effective Brainstorming Session

Getting your team together for a brainstorming session can be a great way to come up with ideas for a new project or refresh an existing project.

So what’s the best way to make sure you are using everyone’s time wisely? Check out our five keys to an effective brainstorming session:

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Feb

03

Content Marketing, PR, Social Media

Easy Ways to Increase Your Twitter Reach

Twitter is like a plant. Yes, a plant. If you water your plant and take care of it, it will thrive. If you ignore it, it will wither away.

If you post infrequently and don’t interact with your followers, your reach will never grow. But if you take the following steps to put a little TLC into Twitter, you can increase your reach.

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Jan

20

Media Relations, PR

Five Simple Tips for Media Relations Success

Whether you are new to media relations or trying to tackle it in addition to your other duties, getting your business or client in front of the media can be a daunting task. And if you don’t have much experience, chances are, you may not know where to start.

Here are five simple tips to find media relations success:

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Nov

20

Branding, Consulting, Media Training, PR, Sports Business, Personal Branding, Working In Sports

Standing Out From the Crowd: Defining Personal Brands in the NFL

In sports, few brands are as hot as the National Football League (NFL). The NFL brand stands for many things including exciting on-field moments, city-to-city rivalries and Sunday tailgating with family and friends.

Of course, people have brands, too. So, when Capital Sports Advisors (CSA), a leading NFL agency, was looking for ways to elevate the brands of their NFL player clients, their search led them to our personal branding process for athletes and celebrities.

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Feb

01

Branding, Content Marketing, PR, Personal Branding, Social Media

Can Someone Look Up to You?

"If you want (privacy), you're probably not in the right profession."

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