Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

Read More ►

Apr

05

Media Relations, PR

Four Essential Steps for Gaining Exposure Through Newsjacking

The window for newsjacking opens quickly and closes just as quickly. That’s why it is incredibly important to be prepared to take advantage of opportunities when they arise.

Here are the four essential steps for gaining exposure through newsjacking:

Read More ►

Mar

09

Consulting, Events, PR, Sports Business, Social Media

3 Ways to Make the World Baseball Classic Great

MLB Opening Day is just around the corner, spring training is underway, and players from around the world are preparing for the World Baseball Classic (WBC), but nobody seems to be paying attention. Similar to the FIFA World Cup, the WBC takes place every four years, but why doesn’t it garner the same interest as its soccer counterpart?

Taking some recommendations from our previous blog, let’s look at how the WBC could get the attention it deserves.

Read More ►

Jan

25

Media Relations, PR

Newsjacking: The 5 Stages of a News Story

There are several ways to increase your brand’s exposure through earned media, but one of the most effective ways is through newsjacking. 

Newsjacking is the process of inserting your brand into a trending conversation whether through traditional media or social media. But before you can become an expert at newsjacking, you first need to know the five stages of a news story.

Read More ►

Jan

18

Media Relations, PR

Newsjacking: The Essential Preparation Guide

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? Most of us turn to social media to see what other people are saying about what happened so we can become more informed and join the conversation.

Read More ►

Jan

11

Media Relations, PR

3 Reasons Earned Media is More Important Than Ever

It’s one thing to tell your own story, it’s completely different to have a third party tell your story, which is one reason why earned media is more important than ever.

What exactly is earned media and why is it so important? Earned media is “free” exposure for your brand using public relations to reach out to the media to tell your story, whether it’s company news or newsjacking a trending topic.

The strategy of earned media is not new, but it is more relevant than it ever has been. Here are three reasons why:

Read More ►

Oct

19

Media Relations, PR

Three Ways to Make Your Company's Press Releases Relevant

It’s easy to fall into the trap of sending out press releases about your company or organization that simply get the news out. But how do we make our press releases relevant so they have a higher likelihood of success?

Members of the media receive more press releases in a day than you can imagine, and it’s difficult to cut through the clutter. Here are three things you can do right now to make your press release more relevant:

Read More ►

Sep

21

Media Relations, PR

Three Ways to Identify the Value of Media Hits

Determining the value of public relations efforts isn’t always easy, but it’s important we have a way to measure the return on investment so we have an understanding of the impact of media coverage. 

Here are a few ways public relations professionals identify the value of media hits:

Read More ►

Mar

30

Content Marketing, PR

Three Keys to Staying Focused During a Group Brainstorming

Brainstorming can be a fun and collaborative way for you and your team think outside the box.

You can use props or play word games, but at the end of the day the goal of any brainstorm is to come up with creative ideas or solutions to a problem that is facing your team. So we’ve put together three keys to help keep your group focused during a brainstorming session:

Read More ►

Mar

10

Media Relations, PR

Four Steps to Make Your Press Releases More Effective

Press releases can be a great way to get out information about your company, from announcing new products to celebrating successes, telling the world what you are up to is an important key to living outside the silo of your company.

We’ve put together four easy steps that can help any press release become more effective:

Read More ►