As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream?
For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.
Here are three ways leagues and teams put their talent in a position to reach new and more fans.