Oct

05

Sports Business, Motorsports

How drivers and leagues are connecting with motorsports fans like never before

Sports entities are constantly working to keep their fans engaged in their sport by energizing fans in new and unique ways. Now, there are more avenues for fans to follow the sport of racing and their favorite driver off the track than ever before. 

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Jul

25

Experiential Marketing, Sports Business, Motorsports

Trends in Motorsports Marketing

Sports marketing is an ultra-competitive arena where brands, leagues, teams and agencies are constantly battling for consumer consideration.

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Jul

05

Sponsorships, Motorsports, Working In Sports

Managing Partners in Motorsports with IndyCar’s Whitney Maenhout

What’s it like to manage partnerships in motorsports for some of the most recognizable brands in the world?

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