Media Relations, Media Training, PR

Four Quick Tips to Follow When Speaking to the Media

It can be really nerve-racking when you get a call from the local television station and they want to come out and do a story on you or your business.

To help calm those nerves, we have four quick tips to follow when the time comes to step in front of the camera.

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Branding, Consulting, Media Training, PR, Sports Business, Personal Branding, Working In Sports

Standing Out From the Crowd: Defining Personal Brands in the NFL

In sports, few brands are as hot as the National Football League (NFL). The NFL brand stands for many things including exciting on-field moments, city-to-city rivalries and Sunday tailgating with family and friends.

Of course, people have brands, too. So, when Capital Sports Advisors (CSA), a leading NFL agency, was looking for ways to elevate the brands of their NFL player clients, their search led them to our personal branding process for athletes and celebrities.

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