Oct

03

Media Relations, Media Training, PR

How to follow up when courting the media

So, you’ve sent out a press release or a pitch to the media and you know it’s a story they will want to do. You’ve made it relevant, provided editorial context and you know it’s newsworthy, but you haven’t heard anything back. Now what? 

Knowing when and how to follow up on public relations efforts can be key in helping you find success in placing your story.

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Sep

26

Media Relations, Media Training, PR

How to know if your news is actually newsworthy

This scenario happens all the time - your company has what you think is big news to announce so you draft a press release, send it to the media and nobody covers it.

It’s beyond frustrating when this happens but the question you should ask yourself is why didn’t the media care? It’s probably because while you thought it was newsworthy it really wasn’t to the media.

So how do you avoid this disappointment in the future? Here are a couple tips:

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Sep

07

Media Relations, Media Training, PR

Why Editorial Context Matters in Public Relations

When trying to get the media to do stories on your business (or your client if you work at an agency), the best path to success is developing a story idea that has depth and will appeal to the audience of the targeted media outlet.

However, a shortcut method to generate media coverage is to come up with a “gimmick” that the media will salivate over. For example, when your local doughnut shop offers free doughnuts and the media covers it.

While the strategy of coming up with a gimmick works, it’s important to build editorial context around your pitches to the media. In other words, you need to make the story newsworthy in some regard.

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Apr

05

Media Relations, PR

Four Essential Steps for Gaining Exposure Through Newsjacking

The window for newsjacking opens quickly and closes just as quickly. That’s why it is incredibly important to be prepared to take advantage of opportunities when they arise.

Here are the four essential steps for gaining exposure through newsjacking:

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Jan

25

Media Relations, PR

Newsjacking: The 5 Stages of a News Story

There are several ways to increase your brand’s exposure through earned media, but one of the most effective ways is through newsjacking. 

Newsjacking is the process of inserting your brand into a trending conversation whether through traditional media or social media. But before you can become an expert at newsjacking, you first need to know the five stages of a news story.

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Jan

18

Media Relations, PR

Newsjacking: The Essential Preparation Guide

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? Most of us turn to social media to see what other people are saying about what happened so we can become more informed and join the conversation.

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Jan

11

Media Relations, PR

3 Reasons Earned Media is More Important Than Ever

It’s one thing to tell your own story, it’s completely different to have a third party tell your story, which is one reason why earned media is more important than ever.

What exactly is earned media and why is it so important? Earned media is “free” exposure for your brand using public relations to reach out to the media to tell your story, whether it’s company news or newsjacking a trending topic.

The strategy of earned media is not new, but it is more relevant than it ever has been. Here are three reasons why:

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Oct

19

Media Relations, PR

Three Ways to Make Your Company's Press Releases Relevant

It’s easy to fall into the trap of sending out press releases about your company or organization that simply get the news out. But how do we make our press releases relevant so they have a higher likelihood of success?

Members of the media receive more press releases in a day than you can imagine, and it’s difficult to cut through the clutter. Here are three things you can do right now to make your press release more relevant:

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Sep

21

Media Relations, PR

Three Ways to Identify the Value of Media Hits

Determining the value of public relations efforts isn’t always easy, but it’s important we have a way to measure the return on investment so we have an understanding of the impact of media coverage. 

Here are a few ways public relations professionals identify the value of media hits:

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Mar

10

Media Relations, PR

Four Steps to Make Your Press Releases More Effective

Press releases can be a great way to get out information about your company, from announcing new products to celebrating successes, telling the world what you are up to is an important key to living outside the silo of your company.

We’ve put together four easy steps that can help any press release become more effective:

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