It’s one thing to tell your own story, it’s completely different to have a third party tell your story, which is one reason why earned media is more important than ever.
What exactly is earned media and why is it so important? Earned media is “free” exposure for your brand using public relations to reach out to the media to tell your story, whether it’s company news or newsjacking a trending topic.
The strategy of earned media is not new, but it is more relevant than it ever has been. Here are three reasons why: