Jul

28

Events, Experiential Marketing, Sports Business

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was. 

Want to set your activation up for success? Try these three tips for your next event.

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Jul

25

Experiential Marketing, Sports Business, Motorsports

Trends in Motorsports Marketing

Sports marketing is an ultra-competitive arena where brands, leagues, teams and agencies are constantly battling for consumer consideration.

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Jun

15

Events, Experiential Marketing

4 Ways to Measure Successful Experiential Engagements

A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential marketer’s success.   

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May

31

Events, Experiential Marketing

What's Trending in Experiential Marketing Technology

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced. Technology is a way to exceed consumer expectations while making it easier to produce memorable activations of any size. 

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May

25

Events, Experiential Marketing

Experiential Marketing vs. Event Marketing and the ROI

Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are actually quite different from each other, even though they could occur in the same venues and/or at the same events. Let's take a look at definitions and examples of each, along with a quick evaluation of the impact on your ROI. 

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Dec

28

Events, Experiential Marketing, Sponsorships, Sports Business

Three Reasons Why Sponsoring Bowl Games Still Matters for Brands

The college football bowl world is changing on a yearly basis, it seems.

There are over 40 bowl games now, players are choosing their potential NFL careers over participating and the College Football Playoff has devalued every other bowl game.

However, that doesn't mean brands should stop sponsoring bowl games. Here are three reasons why.

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Oct

05

Events, Experiential Marketing, Sponsorships, Sports Business

Three Keys to Event Sponsorship

Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that is attractive to sponsors: 

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Apr

21

Events, Experiential Marketing, Sports Business

Top five cities for sports events

It seems like the same cities are always in play for Final Fours, Super Bowls and other major sports events. There are plenty of rankings of the best sports towns, but I wanted to take a look at the bigger picture from the business perspective. Let’s try to get in the minds of a sanctioning body, league or promoter and see what they’re considering when picking a host city. Here are my top five picks for the best American sports towns for major events.

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