Aug

22

Events, Sports Business, Social Media

Are TV Ratings Still Relevant?

TV ratings have been a popular way to track the success of an event and health of a league or sport for as long as they have been measured. They are an easily digestible number that everyone can understand, from the water cooler to the boardroom. 

But are they still relevant in a time when fans follow games in a number of other ways?

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Jul

28

Events, Experiential Marketing, Sports Business

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was. 

Want to set your activation up for success? Try these three tips for your next event.

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Jun

15

Events, Experiential Marketing

4 Ways to Measure Successful Experiential Engagements

A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential marketer’s success.   

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May

31

Events, Experiential Marketing

What's Trending in Experiential Marketing Technology

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced. Technology is a way to exceed consumer expectations while making it easier to produce memorable activations of any size. 

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May

25

Events, Experiential Marketing

Experiential Marketing vs. Event Marketing and the ROI

Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are actually quite different from each other, even though they could occur in the same venues and/or at the same events. Let's take a look at definitions and examples of each, along with a quick evaluation of the impact on your ROI. 

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Mar

09

Consulting, Events, PR, Sports Business, Social Media

3 Ways to Make the World Baseball Classic Great

MLB Opening Day is just around the corner, spring training is underway, and players from around the world are preparing for the World Baseball Classic (WBC), but nobody seems to be paying attention. Similar to the FIFA World Cup, the WBC takes place every four years, but why doesn’t it garner the same interest as its soccer counterpart?

Taking some recommendations from our previous blog, let’s look at how the WBC could get the attention it deserves.

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Dec

28

Events, Experiential Marketing, Sponsorships, Sports Business

Three Reasons Why Sponsoring Bowl Games Still Matters for Brands

The college football bowl world is changing on a yearly basis, it seems.

There are over 40 bowl games now, players are choosing their potential NFL careers over participating and the College Football Playoff has devalued every other bowl game.

However, that doesn't mean brands should stop sponsoring bowl games. Here are three reasons why.

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Oct

05

Events, Experiential Marketing, Sponsorships, Sports Business

Three Keys to Event Sponsorship

Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that is attractive to sponsors: 

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Feb

25

Branding, Events, PR, Sports Business, Personal Branding

Four Ways the NFL Combine can Affect Player Brands

The NFL Combine is the talk of the league this week with more than 300 players descending upon Indianapolis to show their stuff for league officials and fans.

There’s a lot on the line for the players participating and their personal brand can either be enhanced or take a hit based on what happens.

Here are four ways potential NFL players’ brands can be impacted by the Combine:

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Apr

21

Events, Experiential Marketing, Sports Business

Top five cities for sports events

It seems like the same cities are always in play for Final Fours, Super Bowls and other major sports events. There are plenty of rankings of the best sports towns, but I wanted to take a look at the bigger picture from the business perspective. Let’s try to get in the minds of a sanctioning body, league or promoter and see what they’re considering when picking a host city. Here are my top five picks for the best American sports towns for major events.

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