Aug

10

Esports, Sponsorships, Sports Business

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).

Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.

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Aug

03

Esports

Expert take: Sports Performance and the Esports Athlete

Competitive computer gaming, or esports, is a phenomenon that has become a fundamental element in today’s digital culture. The gaming sport growth on the horizon will converge with legacy operations and processes within the traditional sport culture. Elements fundamental to human performance in traditional sport will also become essential to the lifestyle of the esport athlete. 

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May

25

Esports, Sports Business

Game changer: What the NBA’s move into esports really means

The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some mainstream media attention recently. 

But the real question is, do the NBA, the esports industry and, most importantly, the fans benefit from this new league? 

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May

01

Esports, Sponsorships, Sports Business

The Opportunity and Benefit of Collegiate Esports

A recent tweet in my timeline generated lots of engagement. The question raised was, “What is the role of the collegiate tier of esports?”

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Feb

08

Branding, Consulting, Esports, Sponsorships, Sports Business, Personal Branding

Going Mainstream with eSports Players and Teams

As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream? 

For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.

Here are three ways leagues and teams put their talent in a position to reach new and more fans.

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Dec

22

Esports, Sponsorships, Sports Business

Things to Consider When Hiring an Agent

As an emerging sport, eSports has few regulations on agents, making it even more important for athletes to do their due diligence before signing on the dotted line. 

Determining the right agent can be a daunting task and also one of the most important decisions eSports athletes will make early in their career.

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Dec

22

Esports, Sponsorships, Sports Business

What Can an Agent do for You?

An agent is often seen as the most valuable team member to a pro athlete. Why you might ask? Agents excel at maximizing a player’s revenue and, in some cases, developing sponsor relationships. 

In eSports, the value and complexity of commercial relationships are rapidly inceasing, leading many players and teams to turn to agents. These agents might just be the key to success and here’s why.

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Aug

10

Esports, Sports Business

Shaq, Cuban and Bieber know about eSports; do you?

The sports and entertainment landscape is constantly changing and evolving, and staying on top of trends can help marketers know where to allocate their time and budgets to reach their target audiences.

One area that has shown extensive growth in recent years is eSports, the electronic world of professional video gaming. With a dedicated fan base, significant investment and high-profile celebrities involved, it’s important to know these key points of the eSports industry.

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