Dec

21

Content Marketing

Three Keys to Keep Your Marketing Relevant During the Holidays

The holidays can be a slow time for organizations for many reasons. Even if this is the case, it's still important to keep your marketing relevant during the holidays.

Here are three ways your organization can stay relevant while everyone has the holidays on their mind.

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Dec

08

Content Marketing, SEO

SEO 101: The Basics You Need to Know for 2017

Believe it or not, search engines are evolving and getting smarter as time goes on. Creepy right? For search engines, it's no longer just about keywords as they are beginning to understand user's intent when they are searching. Adjusting to this behavior could make all the difference for your business in the next year. 

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Dec

01

Content Marketing, Social Media

Three Reasons to Use Video on Social Media

 

Social media is an ever-evolving entity that has quickly morphed into something marketers can’t live without. Everyone wants a piece of this pie, and we have yet to determine just how big the pie even is. The good news is, at least for the moment, we know what is working in the world of social media: video. Here are three reasons you should be using video on your social media channels.

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Nov

09

Branding, Content Marketing, Personal Branding

Four Keys to Telling Memorable Stories About Your Brand

Strong brands have interesting stories behind them, and finishing a story with “you had to be there” should only be acceptable for Neil Armstrong.

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Jul

20

Content Marketing, Social Media

Four Ways to Step Up Your Social Media Game

icons-1445475_1920.jpgSeveral years ago, social account managers could just crank out tweets and status updates, then proudly tell their bosses, their brand or clients that they have a social presence.

The game has changed since then, and it’s not enough to just post without research. We’ve got you covered with four ways to get better on social media.

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Jun

29

Content Marketing, Social Media

Three Ways to Dig Deeper into Measuring Social Influence

What athletes swing a big stick in the world of fashion? Who is the better pick to endorse your car company – Jane Doe the tennis star or Jack Smith the lead singer of a boy band? Social media is an important piece of any endorsement relationship and there are some intriguing ways to measure it.

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Jun

22

Content Marketing, Social Media

Improve Your Company Blog with Three Quick Tips

Does this sound familiar? Your company has an established blog, but lately it just seems stagnant. Your views are down, your social media posts are going unnoticed and now you’re starting to lose interest in writing your own blogs.

Pulling your blog off life support and making it healthy will take time, but we’ve come up with these three quick tips to help you improve how you are blogging right away.
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Apr

27

Content Marketing, Social Media

When and How Often You Should Post on Facebook

Although sometimes it may seem like it, posting content to Facebook whenever you have the time probably isn’t the most effective strategy. 

To make sure you are reaching the right people and that enough people are seeing your content, your posts need to be strategically planned.

So when is the best time and how often should you post on Facebook? Here’s some advice to help set yourself up for Facebook success.

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Apr

13

Branding, Content Marketing, Social Media

How to Deal with Negative Comments on Social Media

There are three truths in life: death, taxes and negative comments on social media. 

Social media is the easiest way for the public to communicate their thoughts, and, of course, not every opinion or comment will be positive.

Here are some tips on how to handle negative comments on social media.

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Mar

30

Content Marketing, PR

Three Keys to Staying Focused During a Group Brainstorming

Brainstorming can be a fun and collaborative way for you and your team think outside the box.

You can use props or play word games, but at the end of the day the goal of any brainstorm is to come up with creative ideas or solutions to a problem that is facing your team. So we’ve put together three keys to help keep your group focused during a brainstorming session:

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