Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

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Aug

15

Content Marketing, Social Media

Social Media Glossary: The Necessities

As social media constantly changes, it can be difficult to keep up with the ins and outs of the terminology. To help you stay with the times, we’ve created a basic social media glossary. From engagement to viral, we present terms and their definitions in the context of social media. Some you’ve likely heard, and others may be completely new. While we can’t help you discern how to correctly pronounce “GIF”, this guide will prove a helpful tool when deciphering social media lingo.

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Aug

01

Content Marketing

Using Excel for Content Marketing Reporting

Content marketing reporting, while a necessity, can often become a snooze-inducing mess of titles and numbers that are hard to understand. Especially if, like many offices, you use Excel as your standard reporting tool. We’ve been conditioned to see those rows and columns as a one-way ticket to boredom.

Want to get your boss (and team) to notice your good work? Stop getting lost in formulas and cells, and use Excel’s expansive capabilities to your advantage. Use these four tips to make your Excel documents more exciting and easier to interpret.

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Jun

29

Content Marketing, Social Media

The 4 Don'ts of Social Media for Business

Social media has become a powerhouse tool for marketing and communicating, and the vast array of capabilities social media affords is exciting. 

With opportunities for businesses to connect and promote, social media presence has become a necessity for any company not wanting to get left in the dust. There is no definitive guide or rulebook for businesses to adhere to when either developing a social media strategy or evaluating a current one, as every strategy is different. There are, however, four pitfalls every business should avoid.

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Jun

23

Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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Mar

29

Content Marketing, SEO, Small Business

SEO Tips for Small Businesses

As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.

SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords. 

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Feb

01

Consulting, Content Marketing, Personal Branding

Guest Blog: Tone is Key

Have you ever said something that sounded so clear to you, but nevertheless, it was misunderstood? Perhaps it was in a presentation, a business meeting or in a conversation during a professional networking event. The issue may not be what you said, but it may be how you said it and more importantly, how it was heard. For example, when a teenager comes home from school and walks in the house and mom or dad asks, “How was your day?” and that well-intentioned teenager quickly responds, “fine”, the tone of that answer could be the difference between free time and discussion time. In other words, “fine” can mean so many things depending upon the tone with which that simply/complex word is delivered.

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Jan

29

Branding, Content Marketing, Personal Branding

What a speech can do for your personal brand

The opportunity

If you like movies, music and seeing people walk the red carpet in their designer labels, then you probably love awards season. Celebrities often use their time on stage to “thank the Academy”, talk about their passions or say “goodnight” to their kids. Savvy celebrities do or say something that pushes their personal brand forward. Other times, it goes very wrong. While we won’t have as many eyeballs as these celebs, we can still learn something from their acceptance speeches for use in our own lives. 

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Dec

21

Content Marketing

Three Keys to Keep Your Marketing Relevant During the Holidays

The holidays can be a slow time for organizations for many reasons. Even if this is the case, it's still important to keep your marketing relevant during the holidays.

Here are three ways your organization can stay relevant while everyone has the holidays on their mind.

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Dec

08

Content Marketing, SEO

SEO 101: The Basics You Need to Know for 2017

Believe it or not, search engines are evolving and getting smarter as time goes on. Creepy right? For search engines, it's no longer just about keywords as they are beginning to understand user's intent when they are searching. Adjusting to this behavior could make all the difference for your business in the next year. 

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