Oct

18

Consulting, Content Marketing

The cost of silence in health care client communication

The health care industry is facing a patient loyalty problem. 

According to a study, only 4% of complaints about doctors in online reviews were actually about the health care received. The remaining 96% were about customer service. Poor communication was the biggest problem, racking up 53% of complaints. 

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Oct

12

Consulting, Content Marketing

Ask an expert: Threading the needle of a great email subject line

Emails are a part of every professional’s life, but Tammi St. Angelo thinks about them more than most. St. Angelo is the Manager of Global Marketing Automation and Email Strategy at Genesys, where she moved after being part of the in-house email marketing team at then-ExactTarget, which was bought out by Salesforce to become the email and marketing automation core of its Marketing Cloud. In her role shepherding literally billions of emails, St. Angelo has seen what it looks like when an email subject lines works magic… and how dangerous the word “spam” can be.

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Sep

28

Content Marketing, SEO, Social Media

What is Content Marketing?

As buzzwords go, content marketing has been reigning over the marketing world for a while now.

My bet is that is because any new ideas can be rolled into the huge, undifferentiated mass that is content marketing. Sure, ebooks and blog posts are obvious, but email nurture? Yep, that’s creating content to be sent via email. Social? Absolutely- just little bits of content sent hourly. You think we can’t claim events? Try creating a successful booth without designers and writers. Content marketing can grow to encompass anything, because all of marketing needs words or pictures (or both). All roads lead to Oz. 

That breadth is also what makes content marketing tough to nail down. When content means everything, then it functionally means nothing.

Let’s strip it back down.

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Sep

12

Content Marketing, SEO, Small Business

SEO FAQ: A shortcut to sounding smart about SEO

Have you always heard that websites need to do SEO, but never understood the specifics? Want to be ready the next time your boss asks about SEO out of the blue? Here is a high-level look at what all of this SEO talk means.

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Aug

29

Consulting, Content Marketing

Debunking Four Blogging Myths

In a post- “capital-C Content” world, everyone blogs. Or, more accurately, everyone feels the vague paranoia that they should be blogging more than they are. But it’s tough to know when and how and what to do. Agencies love offering advice (on their own optimized blogs, of course), but the search for a simple answer has ended up with true, legitimate data that ends up being generic to the point of uselessness. Any of these things are useful in the abstract, but no help whatsoever once it filters down to your actions.

Let’s talk through some of those myths and turn them into better advice.

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Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

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Aug

15

Content Marketing, Social Media

Social Media Glossary: The Necessities

As social media constantly changes, it can be difficult to keep up with the ins and outs of the terminology. To help you stay with the times, we’ve created a basic social media glossary. From engagement to viral, we present terms and their definitions in the context of social media. Some you’ve likely heard, and others may be completely new. While we can’t help you discern how to correctly pronounce “GIF”, this guide will prove a helpful tool when deciphering social media lingo.

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Aug

01

Content Marketing

Using Excel for Content Marketing Reporting

Content marketing reporting, while a necessity, can often become a snooze-inducing mess of titles and numbers that are hard to understand. Especially if, like many offices, you use Excel as your standard reporting tool. We’ve been conditioned to see those rows and columns as a one-way ticket to boredom.

Want to get your boss (and team) to notice your good work? Stop getting lost in formulas and cells, and use Excel’s expansive capabilities to your advantage. Use these four tips to make your Excel documents more exciting and easier to interpret.

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Jun

29

Content Marketing, Social Media

The 4 Don'ts of Social Media for Business

Social media has become a powerhouse tool for marketing and communicating, and the vast array of capabilities social media affords is exciting. 

With opportunities for businesses to connect and promote, social media presence has become a necessity for any company not wanting to get left in the dust. There is no definitive guide or rulebook for businesses to adhere to when either developing a social media strategy or evaluating a current one, as every strategy is different. There are, however, four pitfalls every business should avoid.

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Jun

23

Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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