Have you ever said something that sounded so clear to you, but nevertheless, it was misunderstood? Perhaps it was in a presentation, a business meeting or in a conversation during a professional networking event. The issue may not be what you said, but it may be how you said it and more importantly, how it was heard. For example, when a teenager comes home from school and walks in the house and mom or dad asks, “How was your day?” and that well-intentioned teenager quickly responds, “fine”, the tone of that answer could be the difference between free time and discussion time. In other words, “fine” can mean so many things depending upon the tone with which that simply/complex word is delivered.
Off-The-Field Money: Three Insider Tips for NFL Draftees
If it’s Christmas season, it’s NFL draftee recruitment time. As we crisscross the country speaking to soon-to-be NFL players, we hear the same question: “How much money can I earn off the field?”
The answer to this question starts with the athlete himself. That’s because there are three keys athletes can control to maximize their earning potential. Here are our insider tips:
Things to Consider When Changing Your Company’s Name
Occasionally even the best brands are due for a refresh and coming up with a new name for your company can feel like a daunting task.
If you’re in the market for a brand refresh, we’ve put together a few words of advice on things to consider when changing your company’s name.
Three Rebuttals for Questions After Sales Meetings
When you are wrapping up a sales pitch, having a solid idea of where you stand can be key in determining how things progress after the meeting.
The Five Best Books to Build your Business or Career
The best minds in business continually learn and make mistakes and learn. It’s a cycle that seemingly never ends. The key to succeeding in that cycle is continual improvement, and there are a number of best-selling business books that can help.
We put together our five favorite books to build your business or career that provide some great teachable moments.
5 Positioning Strategies for Brands to Leverage
First you brand, and then you position. A great brand message deserves an even stronger positioning strategy, which is your guidepost for taking your brand to market. It’s a way to garner mind-share, win over fans, and cause customers to spend money with you.
Standing Out From the Crowd: Defining Personal Brands in the NFL
In sports, few brands are as hot as the National Football League (NFL). The NFL brand stands for many things including exciting on-field moments, city-to-city rivalries and Sunday tailgating with family and friends.
Of course, people have brands, too. So, when Capital Sports Advisors (CSA), a leading NFL agency, was looking for ways to elevate the brands of their NFL player clients, their search led them to our personal branding process for athletes and celebrities.
Four athlete marketing lessons for business executives: Part 3
Four athlete marketing lessons for business executives: Part 2
Note: Athlete marketing principles, when stripped to the core, are universal. This is part 2 of a four-part series about how executives can and should be utilizing these practices. Read part 1 here.