With TV ratings being in flux for several sports, golf being one of them, the PGA Tour has worked hard to broaden its audience and appeal to younger fans.
So what is the CHARGE 25 Under 25 Index?
Which athlete’s brand is on the rise? Who should we sign to an endorsement deal? How did that trade/controversy/event impact this athlete’s brand?
We’ve been hearing these questions from clients for years. Scroll the internet and you’ll find a variety of names and opinions on the best personal brands, most of them subjective. We wanted to put some data behind our answers and remove subjectivity.
Sheryl Sandberg thinks you don’t need a personal brand. Here's why she's wrong.
Stretching Your Marketing Budget with Social Influencers
As we mentioned in our previous blog, people trust influencer’s recommendations almost as much as those of their friends. According to Nielsen, trust in paid online/mobile advertising peaked at 48%. If the most trusted online ads are on par with social influencers (49%), it’s easy to see why an influencer campaign might make sense for you.
Using Social Influencers to Promote Your Business
What is a social influencer?
Simply put, it’s someone that has the trust of an audience. Often, but not always, it’s an audience within a specific industry or interest in a certain topic. It’s also usually a large one, but that can be subjective based on the area.
Maintaining Your Personal Brand: The Cardale Jones Example
Your personal brand is a sensitive thing. You can spend years building up your personal brand, but just like when you look at reviews online, the negative ones stick out a lot more than the positive. If you have a moment of weakness and go against your personal brand, it takes hard work to change that narrative and get back to having a positive personal brand.
5 Tips for Developing Your Personal Brand in 5 Minutes
You control your brand with the decisions you make, your interactions with others and values you represent. People support or disprove of you based on what they see. Consider your personality, daily activities and interests. Do they reflect you? Do they create a positive image? If not, the following ideas will help you better develop your brand.
Four Tips to Land Your Client a Guest Interview on a Podcast
An estimated 57 million people listen to podcasts, and with over 250,000 different podcasts to choose from, there is a topic that everyone can enjoy.
Podcasts range from successful companies like The New York Times, NPR and ESPN to two friends podcasting in their apartment. Appearing on a podcast is an easy and affordable way to branch out from traditional media exposure.
Here are four simple tips to land your client a guest interview on podcasts.
Four Ways for Executives to Improve Their Social Media
As executives, we’re all busy, yet we all say social media is important. So, how do we get better on social media when we barely have time for lunch?
First, why is it important? Your audience is on there, posting about their interests, hobbies and lifestyles. Digital is baked into every marketing plan, so you can get a better understanding of what it all means if you’re on the main networks yourself. We know you’re busy, so let’s get into some actionable ways to get better on social media immediately.
Building Your Brand Through A Cinderella Story
The NCAA Division I Men’s Basketball Tournament is a Cinderella factory. Nearly every March, it creates a new one like VCU in 2011 or Florida Gulf Coast in 2013. When a relative unknown makes the Sweet Sixteen, the buzz is undeniable. But beyond a quick boost in merchandise sales, is there a lasting effect?