As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.
SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords.
Optimize Your Website
There are a few simple ways to make sure your website is optimized for search engines. First, every page on your site should have a unique title tag. Also, URLs for each page should actually describe the page visitors are viewing. Next, include social media links as often as possible. Last, but most important, write unique and helpful content.
According to HubSpot, four out of five prospects conduct local searches on search engines and 88 percent of those searches are on a smartphone. This makes it extremely important for your website to have a responsive design for smartphones and tablets. If your website doesn't have this, it‘s an easy add-on for any future redesigns.
Claim Your Business
Possibly the easiest tip of the three is to claim your business on search engines such as Google, Bing, Yelp and others. Google My Business feeds directly into Google results. According to HubSpot, 20 percent of the world's businesses have a Google My Business page. Having a Google My Business page is also how your business shows up in the map pack on Google Maps search results. This can also be said for other search engines such as Bing, Yelp, etc.
By taking advantage of these three easy tips, you’ll be able to improve your ranking and increase exposure on search engines.