Sep

14

Branding, Sports Business, Personal Branding

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college helps differentiate you from other athletes. It’s important to know how to show your personal brand as a college athlete without breaking any NCAA rules.

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Sep

12

Content Marketing, SEO, Small Business

SEO FAQ: A shortcut to sounding smart about SEO

Have you always heard that websites need to do SEO, but never understood the specifics? Want to be ready the next time your boss asks about SEO out of the blue? Here is a high-level look at what all of this SEO talk means.

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Sep

12

Esports, Sponsorships, Sports Business

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.”

Yes, authenticity is important! And, I promise that is the last time I will mention that word in this post.

Here are three other things (that aren’t the “A” word) to think about when considering inserting your brand into esports.

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Sep

07

Media Relations, Media Training, PR

Why Editorial Context Matters in Public Relations

When trying to get the media to do stories on your business (or your client if you work at an agency), the best path to success is developing a story idea that has depth and will appeal to the audience of the targeted media outlet.

However, a shortcut method to generate media coverage is to come up with a “gimmick” that the media will salivate over. For example, when your local doughnut shop offers free doughnuts and the media covers it.

While the strategy of coming up with a gimmick works, it’s important to build editorial context around your pitches to the media. In other words, you need to make the story newsworthy in some regard.

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Aug

31

Consulting, Sports Business

What is Consulting?

One thing people say often about consulting is that it’s ‘telling you what to do, but not actually doing it.’ Still, others may think about specific firms they know of or have worked with, and many people have at least heard the term ‘Big Four.’ 

The truth is consulting is so much more than all of that. At its core, consulting is bringing in someone outside your company to help solve a problem. Companies solve problems themselves all the time, so why would they need a consultant?

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Aug

29

Consulting, Content Marketing

Debunking Four Blogging Myths

In a post- “capital-C Content” world, everyone blogs. Or, more accurately, everyone feels the vague paranoia that they should be blogging more than they are. But it’s tough to know when and how and what to do. Agencies love offering advice (on their own optimized blogs, of course), but the search for a simple answer has ended up with true, legitimate data that ends up being generic to the point of uselessness. Any of these things are useful in the abstract, but no help whatsoever once it filters down to your actions.

Let’s talk through some of those myths and turn them into better advice.

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Aug

24

Branding, Sports Business, Personal Branding

Brand Now. Bank Later.

The average professional athlete’s career lasts just a handful of years, leaving an enormous amount of time to fill after their playing days. Even the legends that play into their 40s have decades of life left to live as a non-athlete.

One of the biggest ways an athlete can set themselves up for a successful career after sports is by developing a strong personal brand. The key is to start early and build the brand while they’re still actively playing, when interest in them is at its highest. You don’t have to do it this way (just look at Michael Strahan) but athletes who do this have a leg up when the time comes to hang it up. Here are a few athletes that have nailed it.

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Aug

22

Events, Sports Business, Social Media

Are TV Ratings Still Relevant?

TV ratings have been a popular way to track the success of an event and health of a league or sport for as long as they have been measured. They are an easily digestible number that everyone can understand, from the water cooler to the boardroom. 

But are they still relevant in a time when fans follow games in a number of other ways?

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Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

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Aug

15

Content Marketing, Social Media

Social Media Glossary: The Necessities

As social media constantly changes, it can be difficult to keep up with the ins and outs of the terminology. To help you stay with the times, we’ve created a basic social media glossary. From engagement to viral, we present terms and their definitions in the context of social media. Some you’ve likely heard, and others may be completely new. While we can’t help you discern how to correctly pronounce “GIF”, this guide will prove a helpful tool when deciphering social media lingo.

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