May

01

Esports, Sponsorships, Sports Business

The Opportunity and Benefit of Collegiate Esports

A recent tweet in my timeline generated lots of engagement. The question raised was, “What is the role of the collegiate tier of esports?”

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Apr

27

Sponsorships, Sports Business

3 Reasons Why Mel Kiper Would be Great at Selling Sponsorships

NFL fans across the country will be glued to their televisions tonight, devouring ESPN’s coverage of the annual NFL Draft

As we have listened to Mel Kiper over the years describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.

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Apr

19

Branding, Personal Branding

5 Tips for Developing Your Personal Brand in 5 Minutes

You control your brand with the decisions you make, your interactions with others and values you represent. People support or disprove of you based on what they see. Consider your personality, daily activities and interests. Do they reflect you? Do they create a positive image? If not, the following ideas will help you better develop your brand.

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Apr

12

Branding, Sports Business, Personal Branding

Four Tips to Land Your Client a Guest Interview on a Podcast

An estimated 57 million people listen to podcasts, and with over 250,000 different podcasts to choose from, there is a topic that everyone can enjoy.

Podcasts range from successful companies like The New York Times, NPR and ESPN to two friends podcasting in their apartment. Appearing on a podcast is an easy and affordable way to branch out from traditional media exposure.

Here are four simple tips to land your client a guest interview on podcasts.

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Apr

05

Media Relations, PR

Four Essential Steps for Gaining Exposure Through Newsjacking

The window for newsjacking opens quickly and closes just as quickly. That’s why it is incredibly important to be prepared to take advantage of opportunities when they arise.

Here are the four essential steps for gaining exposure through newsjacking:

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Mar

29

Content Marketing, SEO, Small Business

SEO Tips for Small Businesses

As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.

SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords. 

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Mar

22

Branding, Personal Branding, Social Media

Four Ways for Executives to Improve Their Social Media

As executives, we’re all busy, yet we all say social media is important. So, how do we get better on social media when we barely have time for lunch? 

First, why is it important? Your audience is on there, posting about their interests, hobbies and lifestyles. Digital is baked into every marketing plan, so you can get a better understanding of what it all means if you’re on the main networks yourself. We know you’re busy, so let’s get into some actionable ways to get better on social media immediately.

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Mar

16

Branding, Corporate Branding

Building Your Brand Through A Cinderella Story

The NCAA Division I Men’s Basketball Tournament is a Cinderella factory. Nearly every March, it creates a new one like VCU in 2011 or Florida Gulf Coast in 2013. When a relative unknown makes the Sweet Sixteen, the buzz is undeniable. But beyond a quick boost in merchandise sales, is there a lasting effect?

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Mar

09

Consulting, Events, PR, Sports Business, Social Media

3 Ways to Make the World Baseball Classic Great

MLB Opening Day is just around the corner, spring training is underway, and players from around the world are preparing for the World Baseball Classic (WBC), but nobody seems to be paying attention. Similar to the FIFA World Cup, the WBC takes place every four years, but why doesn’t it garner the same interest as its soccer counterpart?

Taking some recommendations from our previous blog, let’s look at how the WBC could get the attention it deserves.

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Feb

28

Branding, Events, PR, Sports Business, Personal Branding

The NFL Combine and Player Brands

The NFL Combine is the talk of the league this week with more than 300 players descending upon Indianapolis to show their stuff for league officials and fans.

There’s a lot on the line for the players participating and their personal brand can either be enhanced or take a hit based on what happens.

Here are four ways potential NFL players’ brands can be impacted by the Combine:

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