Many small businesses struggle with the same problem: marketing their business. After you’ve completed the 4 basic marketing tasks for your business, it’s time to dive deeper into generating brand awareness.
So what is the CHARGE 25 Under 25 Index?
Which athlete’s brand is on the rise? Who should we sign to an endorsement deal? How did that trade/controversy/event impact this athlete’s brand?
We’ve been hearing these questions from clients for years. Scroll the internet and you’ll find a variety of names and opinions on the best personal brands, most of them subjective. We wanted to put some data behind our answers and remove subjectivity.
Managing Partners in Motorsports with IndyCar’s Whitney Maenhout
What’s it like to manage partnerships in motorsports for some of the most recognizable brands in the world?
The 4 Don'ts of Social Media for Business
Social media has become a powerhouse tool for marketing and communicating, and the vast array of capabilities social media affords is exciting.
With opportunities for businesses to connect and promote, social media presence has become a necessity for any company not wanting to get left in the dust. There is no definitive guide or rulebook for businesses to adhere to when either developing a social media strategy or evaluating a current one, as every strategy is different. There are, however, four pitfalls every business should avoid.
Sheryl Sandberg thinks you don’t need a personal brand. Here's why she's wrong.
4 Marketing Tips Every Small Business Needs to Know
According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.
That’s not exactly encouraging.
But there is good news.
4 Ways to Measure Successful Experiential Engagements
A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential marketer’s success.
What's Trending in Experiential Marketing Technology
As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced. Technology is a way to exceed consumer expectations while making it easier to produce memorable activations of any size.
Experiential Marketing vs. Event Marketing and the ROI
Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are actually quite different from each other, even though they could occur in the same venues and/or at the same events. Let's take a look at definitions and examples of each, along with a quick evaluation of the impact on your ROI.
Game changer: What the NBA’s move into esports really means
The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some mainstream media attention recently.
But the real question is, do the NBA, the esports industry and, most importantly, the fans benefit from this new league?