If you’ve identified your personal brand in an authentic way and figured out how you’re different than your competitors, the next step is telling people about it.
Whether you’re face-to-face with a reporter or prospect or presenting at a conference or staff meeting, expressing your brand is key to selling yourself and your ideas. You’ll need to tweak your specific message to the audience, but your approach should be consistent.
We’ve come up with an acronym to guide you on the best way to talk about your brand. Tell a S.I.M.P.L.E. story to your audience to ensure they understand the message and more importantly, they remember it.
If a few sentences will do, don’t write an essay. Get your brand message across in as few words as possible and keep your audience’s attention by going short and sweet.
You click on interesting things online. You gravitate to interesting people at parties. You remember interesting facts or quotes. People like interesting, so find something interesting about your brand and lead with it.
An interesting comment or idea is often memorable. So is something unique, new or groundbreaking. Find out what makes your brand worth remembering and hammer it home.
Significant statistics, bold statements or enlightening anecdotes can add juice to a conversation. Whenever you speak, you’re trying to persuade your audience to listen to you, remember you, buy your product or service, hire you, like you, and so on. Make sure what you say urges them to like you, not to zone out.
Number five on the list, but probably number one in importance. Listen to your audience, find out what their interests and needs are. Then, react accordingly and form a connection with them based on what you’ve learned.
“Tell me and I forget, teach me and I may remember, involve me and I’ll learn.” We have to do more than tell people about our brands. Ask questions, elicit emotion, show and tell, bring them on a journey. Find a way to engage and interact with your audience.
Following these six S.I.M.P.L.E. guidelines will help you tell your brand story in authentic ways that will help strengthen your brand.