Several years ago, social account managers could just crank out tweets and status updates, then proudly tell their bosses, their brand or clients that they have a social presence.
The game has changed since then, and it’s not enough to just post without research. We’ve got you covered with four ways to get better on social media.
GIFs and graphics: GIFs are fun. They are great ways to share feelings or elicit a laugh, but don’t go overboard just because it’s easy to add one to a tweet. Consider creating your own to customize your content and enhance engagement. Also, try adding text to a photo to turn a simple image into an informative and engaging piece of content.
Schedule your posts, but monitor trends: You don’t have to be chained to your apps or desktop to have good social presence. Scheduling posts provides a good pace of content. SproutSocial, TweetDeck, Buffer and Schedugram are a few options to help you schedule (and monitor) posts. Make sure you don’t rely solely on the schedule, though. See what’s trending and jump in what’s hot right now if it’s relevant to your brand.
Set goals: Don’t just tweet to “get your name out there” or get on Snapchat because “everyone else is doing it.” Decide what you want to do on each channel, how it benefits your personal or corporate brand or that of your clients’. Then, set S.M.A.R.T. (or S.C.R.A.M.) goals to determine how effective your strategy is. Find a metric that makes sense for you: clicks, leads, engagement rate, RTs, comments and views are a few simple ones to consider.
Use data to learn what your audience wants: Some channels are more conversational than others but none are one-way streets. Pay attention to qualitative feedback like comments and look at data to see what fans react to when they’re online and what types of media get the most engagement. Use that information to give the people what they want when they want it.
There are many other ways to improve your social strategy, so this list doesn’t cover them all. But all four of these ideas are easy to implement today to start improving your social media game.