As executives, we’re all busy, yet we all say social media is important. So, how do we get better on social media when we barely have time for lunch?
First, why is it important? Your audience is on there, posting about their interests, hobbies and lifestyles. Digital is baked into every marketing plan, so you can get a better understanding of what it all means if you’re on the main networks yourself. We know you’re busy, so let’s get into some actionable ways to get better on social media immediately.
Make a better bio
It’s a good idea to say something about yourself beyond your job. You’re a person, not just an executive. Consider tagging accounts that are relevant to you like your company, alma mater or a charity you’re involved with.
Spend 15 minutes a day listening
Social media is a two-way street. If you want to be heard, listen first. Carve out 15 minutes per day to interact with other accounts (favorite, like, comment, reply, share, quote tweet, etc.). Join conversations that are relevant to you, your brand and your industry.
Share something exclusive
The best accounts share stories, images and videos that followers can’t get anywhere else. Do you have access to something relevant to your industry or see something awesome happen at lunch? Post it. That’s what people engage with, not a generic post that anyone else could share.
It’s great to jump in on trends, but that can require significant time monitoring what’s hot. Use a free tool like HootSuite to post “evergreen” content that isn’t time sensitive. Examples of this include a link to your company blog, a favorite book recommendation or a great photo. It will keep your account active even if you’re stuck in meetings all week.
You don’t have to spend a lot of time to make a lot of headway on social media. Follow these steps and start #slaying it.