It can be really nerve-racking when you get a call from the local television station and they want to come out and do a story on you or your business.
To help calm those nerves, we have four quick tips to follow when the time comes to step in front of the camera.
- Be prepared
Before the interview even begins, make sure you are prepared for the questions you will get. Do your homework. Spend a little time researching and practicing what you will say.
- Avoid uh’s and um’s
Avoiding saying “uh” and “um” while speaking to the media is critical because it distracts from the point you are trying to make. The better prepared you are for the interview, the more confident you will sound and the less you will have a case of the um’s.
- Speak in soundbites
Your interview will be edited down by the reporter later into sound bites, which are the quick phrases they will use. If you are succinct with your answers, you have a better chance of controlling the message. Also, try to incorporate the reporter’s question into your answer. It makes their life easier when editing the story later, which they will appreciate.
- Be yourself
The most important thing you can do is just be yourself. Be sure to smile frequently and let your personality shine through, while also being professional. It’s OK to have some fun while doing media interviews!
The bottom line is media interviews are a great opportunity to showcase yourself or your business. Embrace the opportunity and limelight you’ll receive from it!