Whether you are new to media relations or trying to tackle it in addition to your other duties, getting your business or client in front of the media can be a daunting task. And if you don’t have much experience, chances are, you may not know where to start.
Here are five simple tips to find media relations success:
- Know your audience: The reason you are trying to get in front of the media is to get a message out, but who is your target audience? Choose media outlets and reporters looking for stories in your subject area. Narrowing this down will help determine which media outlets to pitch stories to.
- Research contacts: Sending an email to a generic email address isn’t going to yield many results. Call the media outlet, find out who specifically you need to pitch to and get their contact information.
- Focus, focus, focus: Your pitch has to be very focused and easy to understand. Media members don’t have much time and they get lots of pitches. Make it easy for them!
- Aim high, but not too high: If you are pitching a local story, don’t reach out to national outlets. You’ll have more success if you have realistic expectations, especially as you are just getting started.
- Be different: Find unique things to pitch and, especially if pitching to television stations, find a way to include visual elements.
Finally, don’t be discouraged by lack of success at first. Pitching media stories is like selling products or services. You may have to make a lot of calls or send out many emails, but that one big success will be worth all your effort.