Tammi St. Angelo

Tammi St. Angelo is the Manager of Global Marketing Automation and Email Strategy at Genesys, a customer experience software company that supports 10,000 customers in 100 countries. She has been driving digital marketing strategies for companies in-house and as a consultant since 2007.
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Recent Posts

Oct

12

Consulting, Content Marketing

Ask an expert: Threading the needle of a great email subject line

Emails are a part of every professional’s life, but Tammi St. Angelo thinks about them more than most. St. Angelo is the Manager of Global Marketing Automation and Email Strategy at Genesys, where she moved after being part of the in-house email marketing team at then-ExactTarget, which was bought out by Salesforce to become the email and marketing automation core of its Marketing Cloud. In her role shepherding literally billions of emails, St. Angelo has seen what it looks like when an email subject lines works magic… and how dangerous the word “spam” can be.

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