Lucas Wiseman

Specializing in public and media relations, Lucas Wiseman is the manager of public relations for CHARGE, LLC. Before joining Charge, Wiseman spent 12 years as public relations and social media manager for the United States Bowling Congress (USBC), the governing body for the sport of bowling. During his tenure at USBC, Wiseman helped garner national, international and local media attention for bowling and covered events around the world. In 2015, he helped re-launch the Professional Women’s Bowling Association Tour, with 10 events, including three nationally televised majors. Prior to joining USBC, Wiseman worked at several newspapers serving as a sports writer, editor and designer. In 2001, Wiseman founded and later sold SportsJournalists.com, which was named one of the best non-corporate websites of the year in 2006 and 2007 by Sports Illustrated. Born and raised in Florida, Wiseman attended the University of South Florida. He lives in Indianapolis with his wife, Danielle.
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Recent Posts

Sep

07

Media Relations, Media Training, PR

Why Editorial Context Matters in Public Relations

When trying to get the media to do stories on your business (or your client if you work at an agency), the best path to success is developing a story idea that has depth and will appeal to the audience of the targeted media outlet.

However, a shortcut method to generate media coverage is to come up with a “gimmick” that the media will salivate over. For example, when your local doughnut shop offers free doughnuts and the media covers it.

While the strategy of coming up with a gimmick works, it’s important to build editorial context around your pitches to the media. In other words, you need to make the story newsworthy in some regard.

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Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

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Apr

05

Media Relations, PR

Four Essential Steps for Gaining Exposure Through Newsjacking

The window for newsjacking opens quickly and closes just as quickly. That’s why it is incredibly important to be prepared to take advantage of opportunities when they arise.

Here are the four essential steps for gaining exposure through newsjacking:

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Jan

25

Media Relations, PR

Newsjacking: The 5 Stages of a News Story

There are several ways to increase your brand’s exposure through earned media, but one of the most effective ways is through newsjacking. 

Newsjacking is the process of inserting your brand into a trending conversation whether through traditional media or social media. But before you can become an expert at newsjacking, you first need to know the five stages of a news story.

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Jan

18

Media Relations, PR

Newsjacking: The Essential Preparation Guide

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? Most of us turn to social media to see what other people are saying about what happened so we can become more informed and join the conversation.

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Jan

11

Media Relations, PR

3 Reasons Earned Media is More Important Than Ever

It’s one thing to tell your own story, it’s completely different to have a third party tell your story, which is one reason why earned media is more important than ever.

What exactly is earned media and why is it so important? Earned media is “free” exposure for your brand using public relations to reach out to the media to tell your story, whether it’s company news or newsjacking a trending topic.

The strategy of earned media is not new, but it is more relevant than it ever has been. Here are three reasons why:

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Oct

19

Media Relations, PR

Three Ways to Make Your Company's Press Releases Relevant

It’s easy to fall into the trap of sending out press releases about your company or organization that simply get the news out. But how do we make our press releases relevant so they have a higher likelihood of success?

Members of the media receive more press releases in a day than you can imagine, and it’s difficult to cut through the clutter. Here are three things you can do right now to make your press release more relevant:

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Sep

21

Media Relations, PR

Three Ways to Identify the Value of Media Hits

Determining the value of public relations efforts isn’t always easy, but it’s important we have a way to measure the return on investment so we have an understanding of the impact of media coverage. 

Here are a few ways public relations professionals identify the value of media hits:

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Aug

10

Esports, Sports Business

Shaq, Cuban and Bieber know about eSports; do you?

The sports and entertainment landscape is constantly changing and evolving, and staying on top of trends can help marketers know where to allocate their time and budgets to reach their target audiences.

One area that has shown extensive growth in recent years is eSports, the electronic world of professional video gaming. With a dedicated fan base, significant investment and high-profile celebrities involved, it’s important to know these key points of the eSports industry.

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Jul

06

Branding, Personal Branding, Social Media

NFL, Zuckerberg, Jenner Hacked; What if Your Brand is Next?

Social media hacking has been all over the news with high-profile brands and people like the NFL, Mark Zuckerberg, Kylie Jenner and plenty of others all facing the wrath of hackers.


With millions of passwords being stolen from sites like Twitter and LinkedIn, it’s important to have an action plan in case you’re next. So we’ve put together a few quick tips to help you, just in case a crisis strikes
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