Chris Myers

As the director of sales and marketing for CHARGE, LLC, Chris Myers serves as a senior marketing representative, providing consulting, marketing, business development and sponsorship services for the Company and its clients, including Honda, NASCAR, St. Vincent Sports Performance and Capital Sports Advisors. Prior to CHARGE, Myers worked for the Fiesta Bowl and Cactus Bowl for eight years, serving as the corporate partnerships manager. Myers assisted and developed a national, regional and local sponsorship program for the Fiesta Bowl, resulting in revenue growth. He also was responsible for sales and service of new and existing bowl sponsors, customers and vendors. Myers graduated from Indiana University with a bachelor’s degree in sports communication. He lives in Carmel with his wife, Megan, and their dog, Webb.
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Recent Posts

Oct

10

Esports, Sponsorships

Why esports sponsorships matter to me, the player

There are many elements that athletes of all sports have to grow into as they become more and more popular. Things like talking to reporters or dealing with social media may put them into uncomfortable situations where they have to learn and grow.

However, one of these challenging areas can decide whether or not they stay on a team or earn additional revenue: dealing with sponsors. Though it can be uncomfortable, the work is worth it. Good sponsor relationships can be the difference between being a major name in your sport or being “just another player.”

Sponsorships are especially key in esports. Here are a few primary reasons that esports athletes should up their game with sponsors.

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Aug

10

Esports, Sponsorships, Sports Business

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).

Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.

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Jul

28

Events, Experiential Marketing, Sports Business

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was. 

Want to set your activation up for success? Try these three tips for your next event.

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Apr

27

Sponsorships, Sports Business

3 Reasons Why Mel Kiper Would be Great at Selling Sponsorships

NFL fans across the country will be glued to their televisions tonight, devouring ESPN’s coverage of the annual NFL Draft

As we have listened to Mel Kiper over the years describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.

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Dec

28

Events, Experiential Marketing, Sponsorships, Sports Business

Three Reasons Why Sponsoring Bowl Games Still Matters for Brands

The college football bowl world is changing on a yearly basis, it seems.

There are over 40 bowl games now, players are choosing their potential NFL careers over participating and the College Football Playoff has devalued every other bowl game.

However, that doesn't mean brands should stop sponsoring bowl games. Here are three reasons why.

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Dec

22

Esports, Sponsorships, Sports Business

Things to Consider When Hiring an Agent

As an emerging sport, eSports has few regulations on agents, making it even more important for athletes to do their due diligence before signing on the dotted line. 

Determining the right agent can be a daunting task and also one of the most important decisions eSports athletes will make early in their career.

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Oct

05

Events, Experiential Marketing, Sponsorships, Sports Business

Three Keys to Event Sponsorship

Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that is attractive to sponsors: 

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Jun

15

Consulting

Three Rebuttals for Questions After Sales Meetings

When you are wrapping up a sales pitch, having a solid idea of where you stand can be key in determining how things progress after the meeting.

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Mar

30

Content Marketing, PR

Three Keys to Staying Focused During a Group Brainstorming

Brainstorming can be a fun and collaborative way for you and your team think outside the box.

You can use props or play word games, but at the end of the day the goal of any brainstorm is to come up with creative ideas or solutions to a problem that is facing your team. So we’ve put together three keys to help keep your group focused during a brainstorming session:

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Mar

16

Sponsorships, Sports Business

How to Plan for Your First Meeting with a Potential Sponsor

First impressions are critically important, and that’s especially true when you’re about to meet with a potential sponsor for the first time.

Taking the time to collect your thoughts and put together a strategy for the meeting is crucial. Below are three tips to help you prepare for that initial introduction to a potential sponsor.

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