You control your brand with the decisions you make, your interactions with others and values you represent. People support or disprove of you based on what they see. Consider your personality, daily activities and interests. Do they reflect you? Do they create a positive image? If not, the following ideas will help you better develop your brand.
BRAND IS BEHAVIOR
The first step in identifying your brand is getting to know yourself. Ask yourself: who am I, what do I stand for and what do I want to be known for? While difficult questions, they clarify the image you want others to see.
IDENTIFY WHAT OTHERS THINK OF YOU
People develop perceptions based on your character and actions. Ideally, you want to match your self-perception with how others see you. If there is a disconnect, you are presented with the opportunity to change your brand or behavior. Consistency is key.
AVOID A SLIP UP
You can do a million things right, but one wrong and you sacrifice your brand image. In a bad situation, learn from your mistakes and identify how you can avoid the problem in the future. By holding yourself accountable you have a better chance of avoiding a possible misstep that could damage your brand.
YOU’RE IN CONTROL
Say what you mean and mean what you say. Don’t dig yourself in a hold by misleading the media or your followers. You are in charge of what you say and do, so determine how your actions will build your personal brand and not tear it down.
Remain true to your morals and values. When you believe in what you are doing, you are more passionate and excited about promoting yourself. You can only be yourself, so you might as well become someone that YOU like.