Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

Read More ►

Aug

15

Content Marketing, Social Media

Social Media Glossary: The Necessities

As social media constantly changes, it can be difficult to keep up with the ins and outs of the terminology. To help you stay with the times, we’ve created a basic social media glossary. From engagement to viral, we present terms and their definitions in the context of social media. Some you’ve likely heard, and others may be completely new. While we can’t help you discern how to correctly pronounce “GIF”, this guide will prove a helpful tool when deciphering social media lingo.

Read More ►

Aug

10

Esports, Sponsorships, Sports Business

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).

Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.

Read More ►

Aug

08

Branding, Sports Business, Social Media

Three Ways to Increase PGA TV Ratings

With TV ratings being in flux for several sports, golf being one of them, the PGA Tour has worked hard to broaden its audience and appeal to younger fans. 

With The PGA Championship starting up this week, here are three ways we suggest the PGA can pursue this challenge.

Read More ►

Aug

03

Esports

Expert take: Sports Performance and the Esports Athlete

Competitive computer gaming, or esports, is a phenomenon that has become a fundamental element in today’s digital culture. The gaming sport growth on the horizon will converge with legacy operations and processes within the traditional sport culture. Elements fundamental to human performance in traditional sport will also become essential to the lifestyle of the esport athlete. 

Read More ►

Aug

01

Content Marketing

Using Excel for Content Marketing Reporting

Content marketing reporting, while a necessity, can often become a snooze-inducing mess of titles and numbers that are hard to understand. Especially if, like many offices, you use Excel as your standard reporting tool. We’ve been conditioned to see those rows and columns as a one-way ticket to boredom.

Want to get your boss (and team) to notice your good work? Stop getting lost in formulas and cells, and use Excel’s expansive capabilities to your advantage. Use these four tips to make your Excel documents more exciting and easier to interpret.

Read More ►

Jul

28

Events, Experiential Marketing, Sports Business

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was. 

Want to set your activation up for success? Try these three tips for your next event.

Read More ►

Jul

25

Experiential Marketing, Sports Business, Motorsports

Trends in Motorsports Marketing

Sports marketing is an ultra-competitive arena where brands, leagues, teams and agencies are constantly battling for consumer consideration.

Read More ►

Jul

20

Sports Business, Personal Branding, Social Media

Surprises from the CHARGE 25 Under 25 Index

When we created the CHARGE 25 Under 25 index, we thought we knew which athlete brands were bubbling above the rest. Our goal was to put data first and remove subjectivity so this list is supported by facts, not opinion. Many of the names bandied about ended up making the list, but there were also several surprises in name, sport and market.

Here are three times the outcomes caught us by surprise.

Read More ►

Jul

18

Consulting, Sports Business, Social Media

Four Essential Components of a Social Media Strategy

With nearly 3 billion people on social media, social presence is necessary for just about any organization in any industry, looking to promote brand visibility and foster engagement. Creating a social media strategy for your company can seem overwhelming, but there’s good news ahead! While every social media plan is unique based on target audience, each will always include four fundamental components. Consider these when developing a strategy, and you’ll be well on your way to building a strong social presence. 

Read More ►