Mar

22

Social Media, executives

Four Ways for Executives to Improve Their Social Media

As executives, we’re all busy, yet we all say social media is important. So, how do we get better on social media when we barely have time for lunch? 

First, why is it important? Your audience is on there, posting about their interests, hobbies and lifestyles. Digital is baked into every marketing plan, so you can get a better understanding of what it all means if you’re on the main networks yourself. We know you’re busy, so let’s get into some actionable ways to get better on social media immediately.

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Mar

16

branding, NCAA, March Madness

Building Your Brand Through A Cinderella Story

The NCAA Division I Men’s Basketball Tournament is a Cinderella factory. Nearly every March, it creates a new one like VCU in 2011 or Florida Gulf Coast in 2013. When a relative unknown makes the Sweet Sixteen, the buzz is undeniable. But beyond a quick boost in merchandise sales, is there a lasting effect?

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Mar

09

Sports Marketing, MLB, Athletes

3 Ways to Make the World Baseball Classic Great

MLB Opening Day is just around the corner, spring training is underway, and players from around the world are preparing for the World Baseball Classic (WBC), but nobody seems to be paying attention. Similar to the FIFA World Cup, the WBC takes place every four years, but why doesn’t it garner the same interest as its soccer counterpart?

Taking some recommendations from our previous blog, let’s look at how the WBC could get the attention it deserves.

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Feb

28

branding, NFL, marketing, Elite Athletes, Sports Fans

The NFL Combine and Player Brands

The NFL Combine is the talk of the league this week with more than 300 players descending upon Indianapolis to show their stuff for league officials and fans.

There’s a lot on the line for the players participating and their personal brand can either be enhanced or take a hit based on what happens.

Here are four ways potential NFL players’ brands can be impacted by the Combine:

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Feb

22

Athletes, Personal Branding, Fashion

Guest Blog: What Do Your Clothes Say About You?

Imagine you are at an awards ceremony, and you see a man walk in the door in a black button up, black jeans and a pair of Converse sneakers. You, meanwhile, are dressed in a tuxedo, standing next to your date, who is wearing a long cocktail dress. You look around the room to see what everyone else is wearing, wondering if it is you or he who is out of place. When you notice that everyone else is dressed in formal attire, you breath an internal sigh of relief, then wonder, “what in the world that guy is thinking?”

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