This year, the 141st Westminster Dog Show added cats, updating an event with a long-established reputation. It’s not uncommon to see brands shake things up to drive new interest. For example, the NFL Pro Bowl and NHL All-Star Game have tinkered with their format often after years of the same setup.
But the real question is does changing things up really work? We’ll take two looks at this - one from the events side and another from the brand perspective.