agencies, branding, Digital Media, marketing, Sports Business

Things to Consider When Changing Your Company’s Name

Occasionally even the best brands are due for a refresh and coming up with a new name for your company can feel like a daunting task.

If you’re in the market for a brand refresh, we’ve put together a few words of advice on things to consider when changing your company’s name.

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marketing, Sports Business, Athletes

Shaq, Cuban and Bieber know about eSports; do you?

The sports and entertainment landscape is constantly changing and evolving, and staying on top of trends can help marketers know where to allocate their time and budgets to reach their target audiences.

One area that has shown extensive growth in recent years is eSports, the electronic world of professional video gaming. With a dedicated fan base, significant investment and high-profile celebrities involved, it’s important to know these key points of the eSports industry.

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branding, Olympics, marketing, Athletes, Personal Branding

Three Ways for Olympians to Medal in Athlete Marketing

Every four years, the Summer and Winter Olympic Games produce memorable stories of athlete achievement, and a great performance often will catapult an athlete to stardom.

Missy Franklin and Gabby Douglas saw their brands come to life during the 2012 Olympics in London. For most Olympians, though, their stardom fades quickly without the power of the Olympics platform to keep them in the spotlight.

There’s a lot at stake for Olympians, who get one shot every four years to capitalize on their brands and turn them into a potential financial windfall.

So, what’s an athlete to do to maximize the opportunity?

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agencies, branding, Digital Media, marketing, Media Training

How to Talk About Your Brand in an Authentic Way

If you’ve identified your personal brand in an authentic way and figured out how you’re different than your competitors, the next step is telling people about it.

Whether you’re face-to-face with a reporter or prospect or presenting at a conference or staff meeting, expressing your brand is key to selling yourself and your ideas. You’ll need to tweak your specific message to the audience, but your approach should be consistent.

We’ve come up with an acronym to guide you on the best way to talk about your brand. Tell a S.I.M.P.L.E. story to your audience to ensure they understand the message and more importantly, they remember it.

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Trends, Digital Media, marketing, Social Media, linkedin

Four Ways to Step Up Your Social Media Game

icons-1445475_1920.jpgSeveral years ago, social account managers could just crank out tweets and status updates, then proudly tell their bosses, their brand or clients that they have a social presence.

The game has changed since then, and it’s not enough to just post without research. We’ve got you covered with four ways to get better on social media.

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