Jun

27

Branding, Personal Branding

Sheryl Sandberg thinks you don’t need a personal brand. Here's why she's wrong.

Whether you think you need it or not, everyone has a personal brand.

Sheryl Sandberg, COO of Facebook, mentioned in an interview (annotated below from The Next Web) that personal brands are not worth building:

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Jun

23

Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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Jun

15

Events, Experiential Marketing

4 Ways to Measure Successful Experiential Engagements

A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential marketer’s success.   

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May

31

Events, Experiential Marketing

What's Trending in Experiential Marketing Technology

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced. Technology is a way to exceed consumer expectations while making it easier to produce memorable activations of any size. 

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May

25

Events, Experiential Marketing

Experiential Marketing vs. Event Marketing and the ROI

Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are actually quite different from each other, even though they could occur in the same venues and/or at the same events. Let's take a look at definitions and examples of each, along with a quick evaluation of the impact on your ROI. 

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May

25

Esports, Sports Business

Game changer: What the NBA’s move into esports really means

The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some mainstream media attention recently. 

But the real question is, do the NBA, the esports industry and, most importantly, the fans benefit from this new league? 

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May

18

Consulting, Sports Business

Mental Training Tips from a Sport Psychologist

St. Vincent Sports Performance consults with athletes using specialized and individualized mental skills training to get them ready for the "big game". The basic principles of this training can be practiced by anyone, not just athletes.

We’ve seen our guest blogger, Kacey Oiness, help athletes of all ages and ability levels prepare for the biggest games of their lives. Then we realized we can use some of her tips when we have our own version of "big games". Here’s a little more about how to use sport psychology principles to get primed for the big days in your career.

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May

16

Branding, Sports Business, Corporate Branding, Social Media

Stretching Your Marketing Budget with Social Influencers

As we mentioned in our previous blog, people trust influencer’s recommendations almost as much as those of their friends. According to Nielsen, trust in paid online/mobile advertising peaked at 48%. If the most trusted online ads are on par with social influencers (49%), it’s easy to see why an influencer campaign might make sense for you.

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May

10

Branding, Corporate Branding, Social Media

Using Social Influencers to Promote Your Business

What is a social influencer?  

Simply put, it’s someone that has the trust of an audience. Often, but not always, it’s an audience within a specific industry or interest in a certain topic. It’s also usually a large one, but that can be subjective based on the area.

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May

09

Branding, Personal Branding

Maintaining Your Personal Brand: The Cardale Jones Example

Your personal brand is a sensitive thing. You can spend years building up your personal brand, but just like when you look at reviews online, the negative ones stick out a lot more than the positive. If you have a moment of weakness and go against your personal brand, it takes hard work to change that narrative and get back to having a positive personal brand. 

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