Apr

27

Insider, NFL, Elite Athletes, Sports Fans, Sports Marketing, Sponsorships and Endorsements, Sports Business, Athletes

3 Reasons Why Mel Kiper Would be Great at Selling Sponsorships

NFL fans across the country will be glued to their televisions tonight, devouring ESPN’s coverage of the annual NFL Draft

As we have listened to Mel Kiper over the years describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.

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Apr

19

marketing, Personal Branding

5 Tips for Developing Your Personal Brand in 5 Minutes

You control your brand with the decisions you make, your interactions with others and values you represent. People support or disprove of you based on what they see. Consider your personality, daily activities and interests. Do they reflect you? Do they create a positive image? If not, the following ideas will help you better develop your brand.

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Apr

12

Digital Media, Podcast

Four Tips to Land Your Client a Guest Interview on a Podcast

An estimated 57 million people listen to podcasts, and with over 250,000 different podcasts to choose from, there is a topic that everyone can enjoy.

Podcasts range from successful companies like The New York Times, NPR and ESPN to two friends podcasting in their apartment. Appearing on a podcast is an easy and affordable way to branch out from traditional media exposure.

Here are four simple tips to land your client a guest interview on podcasts.

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Apr

05

Public Relations, Newsjacking

Four Essential Steps for Gaining Exposure Through Newsjacking

The window for newsjacking opens quickly and closes just as quickly. That’s why it is incredibly important to be prepared to take advantage of opportunities when they arise.

Here are the four essential steps for gaining exposure through newsjacking:

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Mar

29

Digital Media, SEO, Small Business

SEO Tips for Small Businesses

As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.

SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords. 

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