Sep

21

Digital Media, marketing, Sports Marketing, Public Relations

Three Ways to Identify the Value of Media Hits

Determining the value of public relations efforts isn’t always easy, but it’s important we have a way to measure the return on investment so we have an understanding of the impact of media coverage. 

Here are a few ways public relations professionals identify the value of media hits:

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Sep

14

branding, marketing, Personal Branding

Three Ways Your Executive Brand Can Improve Your Company

Individuals are not the only ones who benefit from having a strong personal brand. A strong brand can, and should, improve the business you work for.

Here are three ways your personal brand as an executive can improve your company:

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Sep

08

branding, marketing, Sports Business, Athletes, Personal Branding

A Professional's Guide to Creating Your Personal Brand

A lot of people talk about personal branding, but many of them are unclear on how to create a brand of their own and leverage the power of one. 

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

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Aug

31

branding, marketing, Personal Branding

Four Important Facts About Your Personal Brand

Everyone has a brand.

Your postal carrier, your boss, your friends, the server at your favorite restaurant, your favorite athlete, your local government representative and your kids. They all have brands. It’s what comes to mind when you think of them. They may not be actively cultivating them, but trust us, they all have one.

Here are four important facts about YOUR personal brand:

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Aug

24

agencies, branding, Digital Media, marketing, Sports Business

Things to Consider When Changing Your Company’s Name

Occasionally even the best brands are due for a refresh and coming up with a new name for your company can feel like a daunting task.

If you’re in the market for a brand refresh, we’ve put together a few words of advice on things to consider when changing your company’s name.

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